SEO KEYWORDS | TYPES OF KEYWORDS In SEO

Types of Keywords in SEO

 In SEO, keyword types have evolved significantly beyond just “short-tail” and “long-tail” classifications. Here’s an updated list of new and emerging keyword types in SEO, along with traditional ones, to reflect current trends and search behavior in 2024–2025:

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🔑 Modern & Emerging Keyword Types (SEO 2024–2025)

1. Intent-Based Keywords

These are grouped based on the searcher’s intent:

• Informational – User wants to learn (e.g., “how to fix a flat tire”)

• Navigational – User wants a specific site/page (e.g., “Facebook login”)

• Transactional – User wants to buy/do something (e.g., “buy wireless earbuds”)

• Commercial Investigation – User is researching before buying (e.g., “best laptops under $1000”)

2. Conversational/Voice Search Keywords

With voice assistants (e.g., Siri, Alexa), queries are more natural and question-based:

• Example: “What’s the best pizza place near me?” vs typed “best pizza NYC”

3. Zero-Click Keywords

Keywords that lead to a search engine result page (SERP) answer box, where the user doesn’t need to click through:

• Example: “What is the capital of France?” shows directly in SERP.

4. Topical Keywords

Focus on covering entire topics rather than just single keywords. Used in content clusters and semantic SEO:

• Topic: “Digital Marketing” → Keywords: SEO basics, PPC ads, email marketing tips

5. LSI (Latent Semantic Indexing) Keywords

Related or synonymous terms that help search engines understand context:

• Main keyword: “Apple” → LSI: “fruit, nutrition, orchard” or “iPhone, iOS, MacBook” (depending on context)

6. Geo-Targeted Keywords

Include location modifiers to attract local traffic:

• Example: “plumber in Chicago”, “vegan cafe near Times Square”

7. Seasonal/Event-Based Keywords

Time-sensitive keywords around holidays, events, trends:

• Example: “Black Friday laptop deals 2025”, “Super Bowl snacks”

8. Branded vs Non-Branded Keywords

• Branded: Include company/brand names (e.g., “Nike running shoes”)

• Non-branded: General terms (e.g., “best running shoes”)

9. Product Keywords

Related to a specific product or feature:

• Example: “iPhone 15 Pro Max specs”, “Sony noise-cancelling headphones”

10. Evergreen Keywords

Stable traffic over time; always relevant:

• Example: “how to lose weight”, “best productivity tools”

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✅ Pro Tip: Combine Types for Strong SEO Strategy

Use a mix of:

• Long-tail + Intent-based + LSI + Geo-modified

• Example: “best gluten-free pizza places in Brooklyn”